So Apple have announced a new app allowing users to find their friends and family – or have they?
We’re fans of Apple here at echoecho. They make great products that look and feel great and are a joy to use. So we took it as a big compliment that Apple decided to include what was billed as a simple friend finding service in their latest iOS announcements.
This move validates the gap we identified with echoecho a while ago – finding people using mobile phones has been unnecessarily difficult. echoecho was designed to make it easy – solving the problem of finding anyone in your address book – with one click.
There are no complicated privacy or permission settings. And we don’t offer continuous tracking – because we’ve met very very few users who want to be tracked and few people who really need to track others at all times. And for that matter, very few phone batteries that want to waste all their precious energy polling GPS unnecessarily to inform that your colleague is still sitting at the desk next to yours.
The exact functionality of Apple’s release is not yet clear – but judging from some of the screenshots on display during the keynote – well, let’s just say that imitation is the sincerest form of flattery. It’s nice to see that Apple probably agree that echoecho is the easiest and most user friendly method of finding your friends.
But for “Find My Friends,” as with all apps, the devil is in the details . How useful is a “find my friends” app that’s not cross platform? Sure, there are plenty of apps that aren’t cross-platform, but sharing your favourite Charlie Sheen quote is probably less of a recurring everyday need than finding your close ones. In echoecho’s world you can find anybody in your address book – regardless of which smartphone they have. In many cases, you can ask and answer the question “where are you?” with friends who don’t even have the app. In Apple’s world you can find your friends only as long as they too are on an iPhone, and using iOS 5.
Do you even know what phone all your friends use? Is the answer iPhone? If the answer is no (which it is for most people) consider that the time of “siloed single vendor communication solutions” (to quote ReadWriteWeb was supposed to be over in 1997. Back then, if you were on AT&T you couldn’t text message someone on Sprint. So Apple wants to travel back in time. Well – we’re not sure users are gonna like that – especially not with solutions like echoecho around.